Denny Moiseev is a multidisciplinary designer with a focus on digital. His practice is centered around shaping a unique, artisanal brand image and product identity. Usability evolves in parallel with the aesthetic experience. No compromises. In each of his work, he strives to combine timeless quality of execution, an intriguing element of play, and overall appeal, scaling these values to the team.
Currently freelance art-director, ex-designer at Mirage, ex-design lead at ONY.
Index
2024
2024
2024
2022-2023
2023
2023
2023
2023
2023
2023
2023
2020-2023
2023
2022
2022
2022
2022
2022-2023
2022
2022
2022
2022
2020-2021
2021
2021
2021
2020
2020
2020
2020
2020
2020
2019
LIVE
Peresvet
Dodo brands
Mirage
FWB x Mirage
Dosgate
Dosgate—UH
Dosgate—Flowcollector
S—MP
ZORA
Tea Bureau
ONY
Torgi223
ONY 2022 Year in Review
MTS
Yandex
Jagervibes
Innotech
VisageHall
(no)code
Technonikol
Media Pro Yandex
KIA
X5 ESG
Boxter
RED
Dvor
Msk—host
Masterskaya Martynova
Allisto
ZenClass
Easy
Bukvoed
VPN
Network service
Foodtech
AR Social network
Special project
Anti-DDos service
Anti-DDos service
Anti-DDos service
Microdosing shrooms
Crypto marketplace
Tea manufacturer
Design agency
Trading platform
Special project
NDA
NDA
Media
Banking Vendor
Online retail
Design agency
Manufacturer
Media
Car brand
Offline & online retail
Car service
Insurance agregator
Design agency
Hosting
Camera service
Dev agency
Edtech
Habit tracker
Bookstore
Product Design
Concept
Logo
Identity
Naming
Animations
CG
Product Design
Concept
Logo
Identity
Animations
Code
CG
Design
Concept
Animations
Product Design
Research
Cusdev
Identity
Animations
Code
CG
Product Design
Animations
Posters
Art-direction
Product design
Cusdev
Research
Logo
Identity
Animations
CG
Art-direction
Product design
Cusdev
Animations
Research
Art-direction
Product design
Cusdev
Animations
Research
Logo
Identity
Packaging
Product Design
Animations
Logo
Identity
Packaging
Photography
Art-direction
Hiring designers
Grading system
Cultural code
Inside activities
Art-direction
Product design
Digital Identity
Cusdev
Animations
Product Design
Digital Identity
Creative Code
Tender (won)
Art-direction
Tender (won)
Art-direction
Product Design
Animations
Video
Art-direction
Product Design
Cusdev
Animations
Design Concept
Product Design
Digital Identity
Animations
Code
Prototyping
Art-direction
Product Design
Animations
Art-direction
Product Design
Animations
Research
Design support
Art-direction
Product Design
Cusdev
Animations
Product Design
Animations
Cusdev
Product Design
Animations
Product Design
Product Design
Product Design
Product Design
Product Design
Main Page Redesign
Mirage
2022-2023
AR Social Network
🏃🏃♀️🏃♂️💨
Product design, Research, Cusdev, Brand Identity, Animations, Code, CG
Mirage is a social and cultural app for iOS. The core idea is a social network modeled after IG, where users have personal profiles, followers, and content they share. The key difference is that all content exists on a shared AR map, creating a new experience. To view someone's post, you need to physically be at the location where it was made.
Transferring the experience from the digital space to the real world proved to be a challenging task. We reimagined and reinvented every element of a classic social network to create a modern, engaging experience that remains honest to the user. One of the features we developed from scratch is an AR editor that allows users to add various media formats in different quantities, modify them, and publish. The user profile reflects their daily life and creative activity through a prominent user pic and a central map element, showing which areas they frequent and who visits their posts. Several researches were conducted, and the results formed the basis for the MVP and future iterations.
Fragment from HEARTLOCKET music video edited using Mirage app
peace, gang 🤍 🖤
LIVE
2024
VPN
🗽📱👤
Product Design, Concept, Logo, Brand Identity, Naming, Animations, CG
LIVE is a VPN service. It performs the same function as any other VPN, but it does it better. LIVE was designed for a specific audience—people who have lost access to their usual social networks, music services, and video platforms. They don't care about flexible location settings, ping selection, or other technical details. They just want everything to work seamlessly. This is achieved in two ways: technically, by using super-fast servers and reliable connection methods that prevent drops and blocks, and from a design perspective, by creating a very simple and engaging experience with minimal controls, swipe-based navigation, and an overall expressive design that isn’t overly flashy.
The main interaction remains focused on the web, while LIVE plays a supporting role, perfectly fulfilling its function. While designing LIVE, we understood that our product is a necessary measure. In an ideal world, it wouldn’t exist at all. Therefore, the connection process is as streamlined as possible. In the app, it’s just one swipe. Want it even faster? There’s a widget on the homescreen that connects with a single tap, eliminating the need to open the app. Dynamic Island displays the VPN connection status, so you always know which services might conflict with the VPN. LIVE is a precise illustration of how much thought goes into an app designed for a single action.
The main screen contains just 1 icon, illustrating the action. And that covers all the needs.
Core actions use simple & playful swipe-based controls
React Native-powered LIVE is fully ported to macOS and optimized for Apple Silicon. Swipe-based controls feel super smooth even with a Trackpad and Magic Mouse.
Dosgate
2023
Anti-DDoS service
🚧 💻 🚧
Art-direction, Product Design, Cusdev, Research, Logo, Brand Identity, Animations, CG
Dosgate is professional software designed to protect large companies (1,000+ employees) from DDoS attacks. Today, there are few large competing products to Dosgate; most were created in the 2000s and have not changed significantly since. Naturally, trying out such software is challenging due to its licensing format. Having the limited access to industrial benchmarks, developing Dosgate was a real challenge and was conducted through regular user interviews as the product layout and flow were being formed. It was crucial to gather feedback primarily from those who would be using our product for eight hours a day.
A key metric for designing this product is the time required to establish protection against an attack. While automatic filtering of traffic begins immediately upon detection, the operator’s task is to optimize resource usage. In the previous version of the product, the average time to establish protection was 20 minutes; now, thanks to flexible presets, control layout, and optimized flow, it is 3 minutes. Additionally, the product has accumulated extra features to facilitate work. A game-changer is the collaborative functions, which have integrated various communication features directly into the product, eliminating many scenarios of team interaction through external messaging apps.
Loader & the cooler loader
